Kaitlin “KayKay” Blaisdell is an American fashion blogger best known for her blog Sugar & Spice as well as her own blog ByKayKay. KayKay started her career as a fashion blogger with the Tumblr blog “Sugar & Spice” with her friend Madeline Becker. The pair’s blog allowed them both to shoot for a number of well-known brands through collaborations. KayKay’s work as been featured in Teen Vogue, Billboard, Rolling Stone, Dork, NME, and many more. KayKay and her blogging partner gave a TEDx talk in 2015 about how they transitioned from brand-focused work and worked more on their own narrative style.
Since their blog, which no longer exists, KayKay has started her own blog titled ByKayKay.com. The blog includes a variety of content, including music, fashion and film, among other topics. She has been in a variety of music videos, including JP Saxe's Same Room and Tame Impala's Lost in Yesterday.